Search Engine Optimisation (SEO) is a collective term for the process for improving search quality of your website. There are many factors which influence online search facilities and consequently your website ranking and listing within search results. As standard we supply all our websites optimised at point of launch on the internet. We also provide optional SEO maintenance agreements.

Search engines, such as Google, Bing, Yahoo traditionally relied on search indexing weighted via linked keywords. Indexing is in concept similar to a telephone directory index, dictionary indexing or database index. These indexes are referenced as a lookup to generate your search result listings. The exact methods used to return a search list, varies from engine to engine, each using different factors for the search results. Engines such as Hakia utilise ontological semantic and natural language processing to derive search results, while other use alternative algorithms. It was recently reported Google use website rendering times to influence rankings increasing the importance of good software engineering in all website design. Regardless of the underlying algorithms used to derive search results, high quality content and relevant keywords are essential. Through the passage of time as website content changes, keywords can become "stale" in terms of information relevance. We offer an SEO review service and/or maintenance program for websites.